OnBrandZ Readies to Launch – Aims to Re-Imagine the Way Small and Midsize Businesses Accelerate Growth
October 10, 2017
OnBrandZ is helping small and medium size businesses go from surviving to thriving by providing the People, Processes and innovative Technologies required to connect B2B businesses with their B2B buyers.
Leveraging a global workforce, OnBrandZ is able to bring the marketing and technology talents required to implement and scale effective digital marketing campaigns. Clients are provided with dedicated account management along with access to a variety of shared technology and marketing personnel for a single fixed monthly fee, which is much lower than hiring a single local resource.
Leveraging the founder’s decades of B2B marketing, lead generation, sales and technology experience, OnBrandZ couples tried and true lead generation and marketing processes with evolving innovative concepts and technology – allowing their clients to steadily outperform competitors.
OnBrandZ is enabling small businesses to compete in the new digital data economy by providing them with the competencies across CRM, Business Automation, Big Data, Analytics, Social Media and Digital Inbound Marketing.
Founded by serial entrepreneur David Perroni and longtime business partner Ramesh Iyer, OnBrandZ is launching to change the way small and medium sized B2B businesses build their brand, market, and sell their products and services.
A common challenge for small and midsize B2B business is getting their brand noticed. At the beginning of the buyer’s journey, their buyer is most likely unaware of two things; their company and, in many cases, the fact that they even have a need. Working with OnBrandZ, B2B businesses are effectively able to get their brand, products, and services known to their specific set of B2B buyers.
Now, small and midsize B2B businesses across industries have access to affordable services that allow them to take advantage of the latest and most efficient marketing technologies and processes to develop effective outbound and inbound marketing campaigns that engage customers and strengthen their company brand. Clients benefit from the lower cost that comes from leveraging a global delivery model, bid data strategies, proprietary technologies, combined social networks and business automation.
“If you’re not doing something different, something better than your competitors, then you’re not likely to outpace them,” says CEO and Founder David Perroni, who served as a Partner in KPMG’s ERP Services group after founding his first technology startup in 1994. “If you don’t have an effective online marketing strategy, you're losing more business opportunities than you can imagine.”
Small and Midsize businesses, explains Perroni, are at an extreme disadvantage with regards to branding, digital marketing, and lead generation, because they lack the resources and know-how required in today’s digital economy.
“Our true value is getting our clients’ products, services, and brand known by their B2B buyers. We leverage our proprietary technology and processes to limit our client’s online ad spend to a very targeted set of identified B2B buyers while taking full advantage of the organization’s collective social media networks. In doing so, we enable them to gain the brand identity of a much larger organization, for pennies on the dollar of ad spend, while driving buyers to highly optimized website landing pages built to convert them to qualified leads,” says Perroni. “Larger companies might devote a small army of resources to manage the branding and online marketing strategies, where smaller businesses don’t have the budget or resources to commit.”
That’s where OnBrandZ comes in. OnBrandZ works with clients to understand their business model, identify buyer personas, and build or enhance their marketing strategy. Once a strategy and target market has been identified, a market analyst begins to develop specific campaigns and then the real fun begins. Within the first few weeks of services, one of the founders of an OnBrandz pilot customer was stopped in the hallway of a long-term client and asked, “Hey, how big are you guys getting?” This was a direct result of a campaign focused on branding that had been initiated just two weeks prior.
With competitive fixed fee monthly pricing plans, OnBrandZ offers an affordable option for small and midsize businesses looking to expand brand awareness and launch effective digital marketing campaigns.
OnBrandZ provides small and medium sized B2B businesses with the marketing and technology resources and know-how required to compete in today's digital economy. By leveraging our global workforce, proprietary technology and industry leading processes, OnBrandZ is providing mid market providers of B2B products and services with the necessary people, processes and technology to outpace their competition.