Not Advertising Your B2B Business on Facebook. You Should Be.
Most digital marketers consider Facebook to be good for B2C but not worth it for B2B. This is because they haven’t figured out how to accurately identify specific B2B buyers amongst the 2 billion Facebook users. Well, the OnBrandZ team has solved that problem — and it’s paying off big time for our clients!
Shhhhh! Don’t tell anyone...
We've figured out a way for B2B companies to effectively promote their brands, products or services on Facebook, for a fraction of what you think it might cost. And it's working - big time for our clients!
This has one of our clients customers asking:
"Hey, how big are you guys getting?"
What do our customers think about OnBrandZ?
President - Method360, Inc.
"I think an unsolicited text exchange with long-time customer and friend sums up our experience with OnBrandz best..."
Here's Why B2B Companies Should Be Advertising on Facebook
With over 2 Billion active users, Facebook offers access to an unprecedented number of potential buyers. Unlike the typical platforms used for B2B marketing, more than half of Facebook users log into the network daily and spend an average of 20 minutes browsing. OnBrandZ provides your company with ability to pinpoint your buyers so that you can build your brand, get noticed and generate more B2B leads leveraging the world's largest population of online social users.
Don't miss out on the largest population in the world!
Facebook B2B Custom Audience Builder
Our big data strategy enables you to build Facebook custom audiences targeting B2B buyers for each Marketing campaign.
Through our Facebook B2B custom audience builder we can target buyers based on B2B parameters such as Industry, company size, title, job function, along with individual companies. And, best of all, we can do this even if the Facebook member has no employment data within their profile.
It is predicted that Facebook will at some point begin to focus on capturing their members professional profile. Perhaps by providing two different tabbed views, one for their personal life and the other for professional. In doing so they will quickly become the dominate play within B2B advertising. OnBrandZ provides B2B businesses to get ahead of the trend, allowing them to stand out from their competitors.
Increased Matched Rate for Facebook Custom Audiences (B2B)
If you've ever tried using Facebook's custom audiences for your B2B campaigns you are well aware that you achieve about a 15% match rate or less. This is because so few Facebook users register their accounts with their work email address. (You know, those same work emails found within your CRM or marketing database.)
With such a low match rate, advertizing performance is doomed from the beginning. This is where OnBrandZ can help. Using our Facebook B2B Custom Audience Builder, we have found that we are able to achieve closer to a 85% match rate for the same B2B campaigns.
OnBrandZ extends the targeting capabilities of Facebook B2B advertising by allow you to target professional audiences with greater precision:
Demographic Data - Current deals in your CRM, Company Name, Geography, Industry, title and more.
Learn how to leverage Onbrandz’s advertising solutions for all of your B2B advertising goals - content marketing campaigns, native advertising, sales lead generation, and brand awareness.
Schedule your initial consultation today - and we’ll throw 2 free weeks of services to help you get started with your B2B Facebook marketing campaigns!